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এটা এ জন্যে যে, তারা পার্থিব জীবনকে পরকালের চাইতে প্রিয় মনে করেছে এবং আল্লাহ অবিশ্বাসীদেরকে পথ প্রদর্শন করেন না।
That is because they loved and preferred the life of this world over that of the Hereafter. And Allâh guides not the people who disbelieve.

ذَلِكَ بِأَنَّهُمُ اسْتَحَبُّواْ الْحَيَاةَ الْدُّنْيَا عَلَى الآخِرَةِ وَأَنَّ اللّهَ لاَ يَهْدِي الْقَوْمَ الْكَافِرِينَ
Thalika bi-annahumu istahabboo alhayata alddunya AAala al-akhirati waanna Allaha la yahdee alqawma alkafireena

YUSUFALI: This because they love the life of this world better than the Hereafter: and Allah will not guide those who reject Faith.
PICKTHAL: That is because they have chosen the life of the world rather than the Hereafter, and because Allah guideth not the disbelieving folk.
SHAKIR: This is because they love this world’s life more than the hereafter, and because Allah does not guide the unbelieving people.
KHALIFA: This is because they have given priority to this life over the Hereafter, and GOD does not guide such disbelieving people.